Beyond the Interface: Rachel's Story
I craft user experiences that are intuitive, engaging, and impactful. My work blends creativity, strategy, and empathy, whether I am redesigning complex internal workflows or creating customer facing products for companies like Bank of America, USAA, and Verizon. I focus on clarity, efficiency, and delight, ensuring every experience feels seamless for users while meeting business goals.
Design Philosophy
I approach UX with a mindset that every interaction tells a story. With a background in marketing and design, I create solutions that seamlessly blend functionality with delight while meeting ambitious business objectives. My journey began redesigning packaging for a milk and cheese brand, aligning user preferences with business goals, and that sparked a passion for design that that improves lives and drives business success.
Design Process
Understand and Empathize: Research deeply to uncover user needs, brand essence, and project objectives.
Design Experience: Transform insights into concepts that balance aesthetics, functionality, and user delight.
Refine and Iterate: Continuously improve designs based on testing and feedback to ensure alignment with both users and stakeholders
Handoff and Test: Deliver polished designs, create documentation and guides, and support teams for smooth implementation and adoption.
Mentorship, Guidance and Community
I am an ADPList mentor and lead events for young professionals, guiding aspiring designers and building communities. At work, I also enjoy creating processes, documentation, and guides to help teammates navigate complex systems more efficiently. These experiences strengthen my ability to collaborate, communicate, and elevate the work of others, which is central to my design approach.
Beyond UX
I draw inspiration from kickboxing, photography, and hands-on glass and ceramic work, and traveling broadens my perspective, from trekking volcanoes in Guadeloupe to snorkeling with stingrays in Grand Cayman. These experiences enrich my inclusive, human-centered approach to design and fuel creative problem-solving.
Career Aspirations
I am excited to bring my experience, strategic thinking, and collaborative approach to a team that values impactful design, mentorship, and meaningful user experiences. My goal is to continue delivering solutions that elevate both users and teams, while growing as a designer.
Let's Connect
Whether it is a project, design concept, or even travel inspiration, I am always open to new collaborations and conversations.
![Portrait of Rachel [young professional with dark blonde hair and a friendly face, wearing a black business casual oufit]]](https://framerusercontent.com/images/jBvFfDriWxIdAZZruh61PRHKBk.png?width=1840&height=1512)


